B2C marketers do not know how good they have it. Although the definition of "the modern consumer" is always changing—and marketers are forced to change along with it—B2C marketers have a vast array of ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

No one enjoys reading direct marketing copy, they just want to find out what you are selling or offering as quickly as possible. Don’t make the reader work to find out what you want, place all the key ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. Todd and Charlene sat in their company conference room at opposite ends of a ...

Experts believe a new data regulation law will be introduced between 2014-2016, which will change direct marketing from an opt-out system to an opt-in rule. The existing directive will be replaced by ...

Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.