Everything you need to know about setting up Google call extensions and call tracking.

Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords' Website Call Conversion Tracking for almost a year now ...

Google announced a new ad tracking metric for tracking calls or click to calls triggered from mobile landing pages. The new metric is fully integrated into your AdWords campaign and gives you just ...

Learn how and why PPC advertisers should leverage conversation tracking today and why Google’s call tracking feature won’t cut it.

Google might not be completely ready to give up website cookies just yet, but the company is certainly investigating alternatives like a user-tracking ad platform built into one of the most ...