Everything you need to know about setting up Google call extensions and call tracking.

Google just launched a call tracking service for AdWords? What does it mean for marketers? For call tracking providers? What do you need to know?

Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords' Website Call Conversion Tracking for almost a year now ...

Calls and call metrics are increasingly important to Google because they’re a form of “offline” conversion tracking that provides more visibility on the true efficacy of keywords and ...

Google announced a new ad tracking metric for tracking calls or click to calls triggered from mobile landing pages. The new metric is fully integrated into your AdWords campaign and gives you just ...

Call tracking software inserts dynamic phone numbers into content — digital ads, websites, blogs, e-blasts, etc. — and then provides data about the frequency, quality and volume of inbound calls.

Google might not be completely ready to give up website cookies just yet, but the company is certainly investigating alternatives like a user-tracking ad platform built into one of the most ...