Like many Google products, on initial review, Discovery ads seem to be geared toward ecommerce rather than lead generation/B2B advertisers. All the examples in Google’s help section are shopping ...

Google Discovery Ads Dos and Don’ts For More Successful Campaigns Google Discovery campaigns offer up several unique opportunities that other ad types such as Display do not offer.

Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.

Last week, Google announced these Discovery ads are now available to all advertisers globally! Here’s everything you need to know to make the most of this ad type.

What do Google Discovery ads look like? Google Discovery Ads are very similar to Display Ads, in that they’re designed to be extremely visual and engaging.

Discovery ads for lead gen. Google extended lead form extensions to Discovery and YouTube campaigns in August. Below is an example of a Discovery ad with a lead form extension showing in Gmail.

Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns.

Last May, Google officially announced that ads were coming to Discover. As part of that, the company previewed new Google Discovery ads for the Android and iOS feed, as well as Gmail and YouTube.

They include that the Google Ads Editor and Google Ads API now support Discovery ads, there are new audience insights at the Discovery campaign level, and new support for images with text overlays.

Two visual ad formats will run across the YouTube home feed and Google Discovery feed. The ads are targeted by audiences, not keyword-based search intent.

During a webinar with ad agency Tinuiti on Wednesday, Google presented an in-depth look at its pitch to grab ad dollars from social platforms.