Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...

Google Shopping is being redesigned with AI today. In addition to a site revamp and new logo, Google’s Shopping Graph has been combined with Gemini models to power these new experiences. The new ...

This in-depth post covers every detail of managing Google Shopping for brands that have only one of each product and how to find success. Google Shopping is a Google Ads product that allows ...

Could AI-generated fashion videos replace human influencers in driving online shopping decisions? Google is betting on it with the latest update to Doppl, its experimental AI try-on app, now enhanced ...

Google has announced a major upgrade to its shopping platform, bringing artificial intelligence (AI) to the forefront of your online shopping experience. In a blog post on Tuesday, Google introduced ...

Google Ads is automatically upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality to match Merchant Centre feeds, in August. Why we care. This change ...

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Just in time for the peak holiday shopping period, Google has rebuilt its Shopping experience “from the ground up with AI,” bringing together its collection of 45 billion product listings and Gemini ...

Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money if not managed properly. Even seasoned PPC advertisers can make easy mistakes that can ...

Feed management in PPC, especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. It serves as the foundation of Shopping Ads, ...