Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

Leading organizations must modernize their insights and market research functions today because the landscape of customer expectations, technology, and competition has fundamentally shifted. There are ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

FAR Part 10—Market Research—is the “playbook” instructing contracting officers exactly when and how to reach out to industry, including small businesses, prior to conducting procurements. Historically ...