Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

You’re staring at a half-finished business idea, five open Google Docs with competing ICP theories, and a landing page that ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...

Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

SAN MATEO, Calif.--(BUSINESS WIRE)--SurveyMonkey, a global leader in online surveys and forms, today announced that it has expanded access to the company’s market research solutions for Basic (free) ...