One in five TV ads are funny, and Super Bowl ads are three times funnier than the rest. But none of this makes much difference in selling stuff, according to new research by syndicated ad-testing ...

Advertising is about attracting, holding, and focusing attention, and nothing gets our attention like a funny TV spot. But funny is a double-edged sword. Why do so many advertisers use humor in ...

Funny TV ads are on the rise, and how brands are (or aren’t) prepping for the coming data lockdown: Datacenter Weekly Plus: the $69.3 million JPG By Simon Dumenco. Published on March 12, 2021.

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

Anatomy Most humor trades on uncertainty and the large majority of ads that are humorous tickle our funny bones through the use of incongruity or in other words, deviation from expectation.

Iowa’s largest health insurance company is using new TV commercials to push its brand.Wellmark Blue Cross Blue Shield is using humor and sentiment to cut through the clutter.In a series of ads ...

Well, so much for Sears Roebuck catalogs and so long to avoiding humor in advertising. A majority of TV ads now contain "some humorous elements." But, after much ink has been spilled trying to add ...