Internet metrics don’t apply to mobile marketing By Dave Sloan Too often, mobile industry executives will say that the marketing potential of mobile reminds them of the early Internet days. Next, ...

Understand the key metrics in PPC advertising and learn which ones matter the most. Get insights on cost per click (CPC) and other important metrics.

The Key Performance Indicatory (KPI) Metrics for the Internet, Information Technology, and Service Management is over 300 pages, defines 540 objective metrics, and contains 83 Metric reports that ...

A: Through partnering with a range of Internet service providers and opt-in panel providers, we collect anonymous information from our data partners. Then, we make sure those data are accurate ...

Internet Monitor is delighted to announce the publication of "Measuring Internet Activity: A (Selective) Review of Methods and Metrics", the second in a series of special reports that focus on key ...

The Center for Internet Security plans to release a set of security metrics to help organizations gauge their security posture. The effort involved more than 80 IT security experts from government ...