“We’ve learned to recognize that brands that appeal to a global audience are powerful,” Arturo “Tury” Sandoval says about FriendsWithYou’s partnership with the Japanese powerhouse of all things cute, ...

McDonald's collab with TMNT x Hello Kitty brings a Happy Meal anime legacy to life. McDonald’s has unleashed a ninja-kawaii crossover with the Teenage Mutant Ninja Turtles (TMNT) and Hello Kitty Happy ...

So goes the unspoken mantra for Hello Kitty, one of global pop culture's most successful, most ubiquitous and, after three decades, most durable brands. For Japan's Sanrio Company Ltd., the worldwide ...

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...