Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve ...

White papers designed for lead generation must take a soft-sell approach ... should provide a comprehensive historical analysis that reveals how your white paper campaigns are performing. Simply ...

Lead generation campaigns are the lifeblood of modern marketing, driving sales pipelines and revenue growth. However, a pervasive issue undermines these efforts—junk leads. While businesses ...

NP Digital, a digital marketing company specializing in helping HVAC businesses grow, has quickly become a leader in lead generation for the industry. Founded by Noah Pakutka, a marketing expert with ...

Here are three distinct ways the new era of technology can enable advisors to streamline their prospecting and lead gen efforts.

Industry-specific Lead Lists. You can purchase or subscribe to lead generation services for businesses within specific industries (restaurants, healthcare, etc.). Doing this allows you to ...

Meta implemented improvements in Advantage+ AI, a tool for optimizing advertising campaigns using artificial intelligence ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

Marketers accustomed to fine-tuning audience segments and manually adjusting ad parameters are finding themselves in a new ...