Include the logo in the application. Remember, phrases within a logo are trademarked, but the entire image design and how the phrases are laid out could be part of the copyright.

Virgil Abloh's Off-White Introduces a New Logo Design The high-end streetwear brand filed a trademark application for the new design less than a month ago.

Uber has done away with the logo it unveiled two years ago in favor of a new wordmark version that simply uses the company’s name. Uber has also redesigned its mobile app, and has changed its ...

Jan Šabach, a graphic designer and creative director of the design and brand consultancy Code Switch, says the new logo appears to lack a coherent strategy or represent a clear idea.

The reversal comes after Cracker Barrel unveiled a text-only logo design that received fierce backlash on social media.