Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing (ABM). Account-Based Marketing For Dummies is now available from For Dummies®, the world’s ...

Historically, the marketing of technology goods and services was thought to be less than stellar because those companies tend to be run by technology people who like to tout functionality, even if ...

IAS B2B Marketing has worked with the publishers of the â For Dummies’ guides, John Wiley & Sons, and produced B2B Marketing for Dummies. The winner of our 2009 B2B agency of the year award said it ...