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Advertisement has been the backbone of businesses in the past. There is a chance that you've seen a video or banner ad when you were surfing through various websites today. According to statistica, ...

Facebook parent Meta has invited ad agency execs to its first event to lay out its metaverse pitch. Meta has already pitched advertisers directly on establishing a presence in the metaverse. Ad execs ...

SANTA MONICA, CALIF. — A top network of metaverse games, monetization tools, and content channels is partnering with the No. 1 audio content creation and distribution company in the U.S. The agreement ...

Metaverse ads aimed at children under 13 could be particularly manipulative, given that young children may not be able to distinguish content from ads in virtual reality worlds, the self-regulatory ...

The two companies will also collaborate on the future launch of iHeartLand, a virtual world with experiences for fans. By J. Clara Chan Digital Media Writer iHeartMedia and Super League Gaming, a ...

Are you a print subscriber? Activate your account. 59 min 2 sec ago By Ad Age Staff - 1 hour 4 min ago By Garett Sloane - 4 hours 36 min ago By Lindsay Rittenhouse - 4 hours 36 min ago By Sabrina ...

An advertising watchdog is warning companies that the industry's self-regulatory guidelines for ads to children apply in the nascent metaverse. The compliance warning, issued by the BBB National ...

Neal Stevenson’s Snow Crash, a techno-dystopian science-fiction novel that has become a legend among Silicon Valley tech bros, predicted the rise of a future Metaverse all the way back in 1992. Now, ...

Meta Platforms appears to be scaling back one of the boldest and costliest ambitions in the tech sector with reports ...