The Process The first step of the new product development process is idea generation and screening. During this process, you must flesh out the concept as well as its proposed features and benefits.

The product champion has to guide the project through a predetermined series of viability tests—checkpoints in the development process at which a company evaluates a new product to determine if ...

However, the new product development process requires strategizing, resources, expertise, and time that some companies may not have or choose not to employ in-house.

With the capability to promote creativity and streamline conceptual design, generative AI promises to change our approaches to the entire development process for the better, and here’s how.

Regardless of the industry, companies must have a transparent, repeatable new product development (NPD) process to reduce risk, increase efficiency and, ultimately, increase the probability of ...

A well-defined product development process makes life easier for you and your contractor.