Why Odeon’s new brand strategy won't be at ‘mercy’ of movie slate Cinema chain refocuses on the experience it can provide movie-goers to stand out from rivals and reduce dependency on studios.

If you've ever been to an ODEON cinema, the likelihood that you've sat in your screening and pondered what the individual letters mean is slim - but people are just realising what the name ...

Key Benefits of the Transaction Increases in attendance and revenue are expected at Odeon & UCI theatres after the introduction of AMC’s proven and successful guest experience strategies.

The first look of a new 10-screen city centre Imax cinema has been released. Cambridgeshire's first Odeon cinema is due to open before Christmas at Peterborough's Queensgate shopping Centre. The ...

The landlords of the Northampton site expect the new Odeon to open to the public in 2025.