The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach.

GPC is an on/off switch, but it should be a dimmer switch that reflects online privacy preferences across a continuum from restrictive to permissive.

Uber will roll out its new "women preferences" in three cities at launch to test the new functionality for drivers and riders.

This year, the influence of the customer will greatly impact B2C marketing. With rising customer power, Forrester is already seeing movement that’s forcing marketers to change course.

Uber is piloting a new option for its US app that will allow female passengers to request women drivers, coming after the company has long grappled with preventing sexual assault on its platform.

In this short explainer video, Adelina Peltea, CMO of Usercentrics breaks down the essentials of Privacy-Led Marketing as ...

MetaMask’s new privacy features and updates allow users to configure their wallets according to their privacy preferences.