The next item on the list for Salesforce.com is marketing automation, an executive told me yesterday. The company currently makes on-demand software that lets salespeople manage leads, and ...

Marketing Automation Choices One lesson learned by Twohill? Know exactly what you're getting when you invest in marketing automation tools that must communicate with Salesforce CRM.

Are you really surprised that Salesforce went out and bought ExactTarget for US$ 2.5 billion? A Giant in the Making? Marc Benioff is a man on a mission, for Salesforce to be the world's "leading ...

The CRM software provider has been on an acquisition spree for the last four months to augment AI capabilities of its ...

Salesforce on Thursday announced updates to the Sales Cloud platform that aim to bring improvements around prospecting, billing and marketing automation. The CRM giant is also a touting a new ...

The journey today’s customers take when making purchase decisions is complex: sales and marketing teams need a powerful tool to support their activities. CRM and marketing automation systems differ in ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities.

Salesforce, a customer relationship management (CRM) platform, has partnered with Social Beat, an independent digital marketing solutions company, to drive marketing automation and digital ...

Salesforce says the issue impacts current and former customers of the company’s Pardot marketing automation software, where the deployment of a database script resulted in granting users broader ...