This year’s top Christmas commercials emphasize realism and relatable themes, moving away from fantasy to reflect real-life experiences and emotions. Major brands like Amazon, LEGO, Apple, and John ...

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.

Has video killed the Super Bowl ad? If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it was Super Bowl LIX. As Philadelphia systematically ...

Every time I watch my favorite TV show, I have to sit through commercial breaks. And I don't mind. If you subscribe to more than one service's premium ad-free tier, the costs add up quickly. To go ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

We are ranking the top 20 TV commercials featuring current or former Cal athletes. The rankings are based primarily on the appeal of the ads, but the number of commercials involving a particular Cal ...

Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

Donna Speciale has long been one of the advertising industry’s most powerful executives, but over the years, there have been some things even she couldn’t do. Nearly two decades ago, Speciale, then a ...

Click on your Zenith and plop on your plaid sofa as we revisit 10 retro TV commercials Central New Yorkers will remember.

Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...

“Thousands” of complaints about the volume of TV commercials have flooded the Federal Communications Commission (FCC) in recent years. Despite the FCC requiring TV stations, cable operators, and ...