As Hollywood Navigates Roblox and Fortnite, What’s Working — and What Isn’t

How Roblox and Fortnite are being utilized by Hollywood studios to spread brand awareness, even as safety proves to be an ...

Roblox's 2025 Replay shows just how obsessed Gen Z is with the game

The Roblox 2025 Replay also notes how the "67" trend and KPop Demon Hunters often spiked in popularity on the platform; there ...
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The Addictive Side of Roblox: What Parents Should Know

Roblox isn’t just a game—it’s a massive digital world where millions of kids build, play, and connect. If you’re a parent, you’ve probably heard your child begging for more screen time, talking about ...
Polygon

Roblox wants an older audience, but it’s leaving younger players behind

Roughly a year into the COVID-19 pandemic, Carolyn, a mother of six, finally capitulated to her kids’ begging. Her children wanted to join Roblox, a platform that allows users to create and host ...
Retail Dive

Roblox, Shopify partner to sell physical products in the metaverse

As Roblox looks to tie its platform to revenue opportunities, the company has partnered with Shopify as its first commerce integration partner, the two companies announced Friday. A pilot program will ...