Some ads stand out for particularly negative reasons, as tech marketing can be awkward, terribly acted, overly intrusive, and occasionally, downright offensive.

The new Video Shopping Ads allow advertisers to highlight one or more products in their in-feed video ads in a way that amplifies product discovery and purchase intent.

For one, there’s no standardization for new CTV ad formats, which creates friction and inefficiency when advertisers are trying to run ads across streaming platforms, said Jill Wittkopp, the IAB Tech ...