To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of martech and ad tech in 2023. The deification of data clean rooms, the need for privacy ...

YouTube videos might show more product ads than before, but that’s just better product placement from creators, not extra commercials.

TikTok announced it's launching a new ad product called "Branded Mission" that allows creators to connect with brands and possibly receive rewards for videos.

Google Ad Manager is the buy-and-sell side ad tech platform launched following Google's acquisition of DoubleClick and AdX in 2008 for $3 billion.

Truecaller, a leading global communications platform, has announced the appointment of Athul Prabhu as product director, Truecaller Ads. In this role, Athul will shape the product vision and strategy ...

The new Video Shopping Ads allow advertisers to highlight one or more products in their in-feed video ads in a way that amplifies product discovery and purchase intent.

Super Bowl to feature AI product ads from Big Tech Expect to see spots about things like AI agents and eyewear.

2018 witnessed the launch of a number of devices and services. Some of these rocked the year while some did not fare quite as well. And of course, along with these products, often came their ads ...

Some ads stand out for particularly negative reasons, as tech marketing can be awkward, terribly acted, overly intrusive, and occasionally, downright offensive.

For one, there’s no standardization for new CTV ad formats, which creates friction and inefficiency when advertisers are trying to run ads across streaming platforms, said Jill Wittkopp, the IAB Tech ...

But just as all tech products did not exactly set the market on fire, neither did every tech ad hit the right communication note.