The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video, and online video ...
Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...
Matvii Diadkov, Bitmedia.IO founder and crypto geek. He also launched numerous Web3 gaming projects and holds a Master in Computer Science. The Web3 marketing market industry is developing at an ...
As the new year begins, creative advertisers and marketers look for new ways to stay current and get ahead by capitalizing on trends. DLA Piper’s national Advertising team is focused on six trends ...
John F. Kennedy famously stated, "The Chinese use two brush strokes to write the word 'crisis.' One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger, but ...
Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...
Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad ...
For 2026, “Innovation alone isn’t enough,” writes BIA Advisory Services CEO Tom Buono as the company’s Forecasting and Analyst Teams identify “Radio’s Resilience Through Digital Extension” as one of ...
The macro landscape for advertisers. Podcasting's shift to video. The real value of your time to marketers. To catch full episodes of all The Motley Fool's free podcasts, check out our podcast center.
Breakdowns of viral trends powered by Influential data, plus actionable marketing tips By Gillian Follett. Updated on September 24, 2025. In today’s video-first social media landscape, where the ...
For in-house counsel and marketing teams, 2026 is shaping up to be an active year for advertising disputes. Regulators, competitors, and consumers are converging on familiar concerns – truthfulness, ...
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