You've probably heard about VR and AR, but what's the difference between the two? While similar, each technology works in its own unique way.

The global market size for augmented reality (AR) and virtual reality (VR) is expected to reach $297 billion by 2024, roughly ten times the $30.7 billion market size in 2021, Statistica predicts.

We look at what's promised by AR and VR, how Apple may adapt the new technologies and if there's a market for them now or in the future.

Do you know your augmented reality from your virtual reality? Let's define AR vs VR and look at other concepts like mixed reality and XR for good measure!

An executive guide to the technology and market drivers behind the hype in augmented reality, virtual reality, and mixed reality.

Whatever happened to AR and VR? They've been the "next big thing" for far too long. CNET Now What talks to an experience expert about what's next.

This Gadget Show Podcast clip delves into the debate over whether virtual reality and augmented reality can truly become ...

As we set out to show how immersive advertising beats traditional digital advertising, we learned a few lessons along the way.