CRM is a tool that allows you to provide a better customer experience. It brings all information to one place, making it easier for you to personalise your messaging and offerings. In addition, CRM ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

CRM systems and software allow you to store customer data, pipeline and lead information, and other crucial details about your buyers in one place. Centralizing this data is one of the core benefits ...

CRM platforms integrate with Voice over Internet Protocol (VoIP) technology to create a powerful solution that will boost your customer communications. You’ll commonly find this integration in call ...

Discover the main differences between CRM and ERP and learn how each system has benefits that can enhance your business operations in our comprehensive guide. Customer relationship management (CRM) ...

Nutshell reports small businesses can successfully implement CRM systems with a user-friendly approach, strategic planning, ...

Executives from Adobe, Microsoft, Netomi, Oracle, Pega, PROS, Salesforce, SAP, ServiceNow, SugarCRM, Verint and Zoho answer the question: What is CRM in 2026?

Courtney Reilly-Larke is the deputy editor of Forbes Advisor Canada. Previously, she was the associate editor of personal finance at MoneySense. She was also managing editor of Best Health Magazine ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...