Facebook, under pressure to show its power as an advertising medium, is urging advertisers to consider the bigger picture instead of measuring success with the number of clicks an ad gets. The ...

The core issue is that Limited Run says it has discovered 80 percent of the clicks it is receiving on Facebook appear to be coming from bots, rather than real people. The company explained the ...

Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site. At first, we thought it was our analytics service.

Facebook, under pressure to show its power as an advertising medium, is urging advertisers to consider the bigger picture instead of measuring success with the number of clicks an ad gets. The ...