At CES, CTV marketers started to see real benefits of AI, from automated media planning to more personalized ad content.

At CES, CTV marketers started to see real benefits of AI, from automated media planning to more personalized ad content.

This week, Agency Brief has the exclusive on Instant Pot’s review decision, plus a look at PMG’s latest acquisition.

The new year kicked off with a pair of ad campaigns that feature AI-generated content, but not for reasons you might think.

Your brand brings far more than cash to Hollywood, from cultural power and insight to distribution, trust and scale.

Publicis’ LiveRamp deal has ramifications for its rivals, which have made big data moves over the past year.

The four-minute W+K Portland spot uses a theme of tarot cards to lay out a busy year ahead.

Mallard has been with Pinterest since 2018.

CMO Mike Zeman talks about how marketing is fueling Life360's evolution into a “family super app.” (Life360) AP. By ...

Ad tech industry innovators, including Viant, Magnite and PubMatic, are competing to be the first to automate programmatic markets through AI, and they showed off how new agentic products at CES in ...

Created with Dalton Maag, the Volvo Centum font is optimized for clarity, allowing drivers to read prompts quicker.

These creative professionals are poised to shape what the industry becomes in 2026.