This Ramadan, Al-Futtaim Toyota and Memac Ogilvy have teamed together in an effort to redefine how consumers celebrate — by ...

"Integrated shopper marketing blends online and offline consumer experiences," says FLC Marketing Group, Ganesh Iyer.

Memac Ogilvy's Ghassan Maraqa gives inputs to pressing topics the industry is contemplating such as culture, creativity, ...

Derek Green has led award-winning campaigns for global brands, including Verizon, Samsung, KFC, Novartis, P&G, Coca-Cola, ...

As Fairmont embarks on its next phase of growth, Bacchus GCC will ensure that the brand’s stories of craftsmanship, culture, ...

The campaign positions Hyundai as an innovative, sustainable, and humane brand, and inspire people to feel connected during the holy month.

"Marketers still apply performance marketing KPIs to podcast ads, but it’s a different medium," Next Broadcast Media's Suzi Kuban said.

MMS' Content Solutions Director Elie Raad speaks to Campaign Middle East about how brands can resonate better with audiences during Ramadan.

The KFC campaign, brought to life by TBWARaad, Hearts & Science, and PLG, used a multi-platform approach for maximum reach.

ADNOC Group’s Lara Mansour says that success will be measured by the depth of the meaningful connections we create, even in ...

ATL Media's Medhat Houalla writes on shifts in the media landscape and provides strategies to tackle the rising trend of ...

Samer El Hachem, currently serving as Chief Operating Officer for the region, will step into the role of Deputy President for ...