Strong client relationships aren’t just about closing deals — they create resilience. Clients are more likely to stick with ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude ...

Gravity Global has announced its acquisition of the social media management VOCO in hopes of enhancing its organic social ...

The pace of change in B2B is astonishing – AI has accelerated an ongoing creative transformation that is seeing marketing campaigns evolve as never before, embracing new channels, technologies and ...

In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Michael Ruby and Greg Cavaluzzo from Park & Battery to discuss their Gold win at the 2024 B2B ...

As the UK introduces the much-anticipated Data Use and Access Bill, B2B marketers need to know how to prepare for the changes.

So how do B2B marketers maximise the potential of thought leadership within revenue conversations, in turn generating maximum ...

There can be no doubt that branding works. Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership.

When pushback is rational, warranted, legitimate, and debatable When pushback is something else entirely: more biased, unwarranted or illegitimate, and virtually closed to debate A. When pushback is ...