Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials ...

Contact Customer Support at campaignindia@haymarketsac.com or call +91 022 69047500 ...

With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy ...

Intel's campaign delves into the nuanced relationship between technology and education. The campaign showcases how PCs are harnessing the power of AI to create a truly transformative #PadhaiKaFuture ...

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.

Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

Hindustan Unilever Ltd and Honasa Consumer Ltd, which owns Mamaearth, have reached a resolution in their legal dispute over rival sunscreen advertisements following proceedings in the Delhi High Court ...

Access limited free articles a month after free, fast registration.

FCB India's 'Untangling the Politics of Hair' ad film for Stir Magazine, was the sole entry from India to make it to the top 40 list of WARC's 'The Act Good Report 2025'. Ranked at No 39, it examines ...

For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...