To promote the ice cream — which was made with Don Q Rum — the brand worked with Roberto Berdecia, a Puerto Rican mixologist ...

Declaring Calm - who bought 30 seconds of silence on CNN - the winner of the US election. “They’re capitalizing on the chaos, ...

While some brand leaders, such as Tesla CEO Elon Musk, have rallied for President-elect Donald Trump throughout his campaign, ...

Wilcox reflects on 6 months in the New York CEO role at the Omnicom agency and how she's building on the firm's storied legacy of disruption. After two decades at Johannes Leonardo, Saatchi & Saatchi, ...

One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...

Gap’s recent marketing work has focused on dance and music through upbeat campaigns with musicians Tyla and Troye Sivan, both ...

In four ads directed by Academy Award winner Taika Waititi, Sephora shows that many gifting conundrums are caused by ...

SiriusXM Media, the advertising arm of audio entertainment company SiriusXM, has partnered with LiveRamp, a data ...

The VP of Global Creative, who built Pinterest’s in-house creative agency “House of Creative,” talks about how the brand ...

Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and ...

The Cataclaws campaign coincides with the Lego Group’s annual “Build to give” initiative, kicking off from 11 November, which encourages everyone to help share the superpower of play with children who ...

Political ad spending is set to hit $10 billion this cycle, with some estimates as high as $12 billion. A huge chunk of that (88%) is spent on just seven key battleground states: Arizona, Georgia, ...