PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

Brand campaigns like ‘You Got This’ contributed to an uplift in marketing investment. However, Adidas’s CEO warns price ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...

Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...

As B2B buying cycles increase in length, B2B companies are using AI to better personalise customer journeys and align sales ...

McVitie’s is celebrating 100 years of its Chocolate Digestive, but being the original or biggest brand in a category doesn’t ...

Marketing and advertising “won’t evolve by accident”, says Brixton Finishing School founder Ally Owen as the organisation ...

Dr Grace Kite has more than 20 years’ experience using statistics to model commercial outcomes to see what drives growth. Throughout, she has prioritised coaching people to use results successfully.

Martin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he’s responsible for developing fan engagement strategy through marketing, content and brand initiatives ...

All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...