The entry deadline for the Talent Trailblazer Award, celebrating organisations opening up marketing to diverse talent, has ...

From the growing reliance on short term tactics to the shift in ad spend to content creators, it’s been a busy week. Here is ...

A new report from VCCP and the DMA finds brands with integrated loyalty strategies are 80% more likely to acquire new ...

While their businesses might be prioritising performance, most marketers claim brand advertising is key to achieving their ...

Twix owner Mars Wrigley responded to complaints by stating the ad is “absurd, fantastical and removed from reality”.

Targeted price investment, innovation and new product ranges have resonated with customers this quarter, says Tesco CEO Ken ...

Kerrone is looking to “pursue a new challenge” after leaving the bank following seven and a half years as brand and marketing ...

This is something Ella Toone, England Lioness and Manchester United midfielder, wants to change as she launches creative ...

New data from Creative Equals shows a positive correlation between inclusive marketing and greater effectiveness among Effie ...

Levi Strauss & Co is bridging the physical and digital retail experiences through cultural relevance and customer centricity.

Preparing to step down as ISBA director general later this year, Phil Smith discusses the challenges and achievements the ad ...

According to new data from LinkedIn, 94% of the 3,000 B2B marketers it surveyed globally say influencer marketing is among ...