The new benchmarking tool ranks professional sports teams on metrics including media efficiency, fan affinity and team ...

Google Search, Shopping, and Performance Max campaigns will soon have AI-powered bidding and budgeting to help advertisers ...

LinkedIn brings its first-party audience data to Amazon Ads' streaming TV inventory through Microsoft Monetize, building on ...

All regions declined although S4 noted that the Americas performed stronger than expected with net revenue down 0.5% and is ...

Gray Media has closed its $80 million acquisition of Block Communications, Stock Titan reports. The previously announced deal brings television stations in Louisville, Kentucky, Springfield-Decatur, ...

Kismet Media has formed a partnership with Wheelhouse as it prepares to launch the reality series Calabasas Confidential, Deadline reports. The arrangement will combine Kismet’s producing and casing ...

BBH USA has created a new spot for Goodyear, building on last year's "Still" campaign. The "Fast Is In Us" spot is scored by ...

Dan Monarko has been hired as Chief Media & Growth Officer for creative agency Planet Propaganda. The remit is design a media ...

Turner was a key figure in and owner of the budding cable TV network business, giving modern TV business of the time some necessary high-profile spin.

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TV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program ...

Curation is not a new layer of technology, but a philosophical shift. For many years, programmatic optimized for reach. Curation optimizes for relevance.