Luxury brands are moving away from segmenting customers by nationality and geography, focusing instead on shared tastes and ...

Most small and medium ecommerce brands already sit on a powerful asset: their own order and customer data. Every time someone ...

PRESSADVANTAGE – Rocket CRM has announced an expanded focus on its marketing automation system, highlighting the increasing ...

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Understanding customers is a cornerstone of business success. Companies invest countless resources to decode consumer behavior, preferences, and tendencies. Behavioral segmentation, a strategy that ...