Chili's this week took aim at its quick-service competitors and their mascot budgets — singling out the Big Mac by name and the amount of meat it contains in comparison to ... a national value plan, ...

Burger King is reintroducing two customer favorites to take down all of its fast-food competition. On Monday, the restaurant chain announced in a release that it is reintroducing the chicken ...

Both McDonald's and Burger King have been doing well lately from a sales perspective. In the case of McDonald's, all-day breakfast really does work. McDonald's has been on a sales tear as of late ...

"At the moment we don't have much ad budget in our hands ... while McDonald's has about 3,000, by comparison. Burger King's strategy to get attention seems to be working. Read next BI Tech ...

Burger King Worldwide renames its slate of low-cost offerings, and adds a pair of items. The new items bring the restaurant chain operator's budget offerings to a total of 23. They include meal ...

creamy mayo and Burger King’s signature smoky BBQ sauce, all served in a toasted brioche bun. By comparison, the McCrispy, said to be the 'crispiest, crunchiest chicken burger' yet, is made with ...