Caitlin Clark, the Indiana Fever's standout guard, is not just rewriting the record books-she's also transforming the financial landscape of the WNBA. According to finance expert ...

There's been plenty of discussion about how the 'Caitlin Clark effect' has led to renewed interest and viewership in the WNBA ...

Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Caitlin Clark's economic impact on the WNBA is projected to surpass the $1 billion threshold in 2025, according to finance ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

The impact of the Indiana Fever star goes well beyond the basketball court. In her second season, Clark is also changing the ...

Caitlin Clark is projected to generate $1 billion for the WNBA after breaking records on the court for the Indiana Fever and ...

Ryan Brewer, an associate professor of finance at Indiana University Columbus and an expert in valuations, spoke with NBC ...

Indiana Fever coach Stephanie White criticized WNBA referees after a controversial no-call involving Caitlin Clark and ...

Caitlin Clark could reportedly drive a $1 billion economic impact for the Indiana Fever and the WNBA this season.

The WNBA season is just getting started, but early trends and standout performances are already shaping the league's ...

Indiana Fever guard Caitlin Clark was responsible for over 26 percent of the WNBA's economic activity in 2024, according to ...