Black Friday and Cyber Monday 2025 are already in the history books, but the holiday shopping season is far from over.

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

In Southeast Asia, performance marketing has reached an inflection point. What began as a discipline defined by optimisation ...

AI assistants influenced over $14bn in Black Friday sales globally and $9.8bn on Cyber Monday. Mobile also dominated, ...

An early start to holiday marketing, Netflix-Warner Bros. deal raises issues, Sabrina Carpenter beats White House social ...

Meta CMO Alex Schultz discusses his unique career path, retiring the ‘performance versus brand’ debate and why finance is “more powerful” than marketing.

When Maryam Simpson started creating homemade magazines as a kid on her family’s first computer, she didn’t know she was ...

Playbook: A recent report reveals that 75% of direct-to-consumer (D2C) brands in India are utilizing creators to boost sales.

Charlotte City Council approved a deal that more than doubles communications spending on the transit system after the second ...