There are multiple reasons why a site can drop in rankings due to a core algorithm update. The reasons may reflect specific ...

What it takes to operationalize entities and schema across large organizations, without breaking governance or increasing ...

Treating search visibility as digital capital turns SEO from a cost center into a compounding asset that drives sustainable ...

How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user’s intent. Results pages are making place for short, rich and ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey — not just the final biddable conversion — to improve prediction accuracy ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

If you manage user acquisition, chances are that your day probably starts with a familiar routine: dozens of campaigns and hundreds of placements to take ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

The Tennessee Titans are searching for a new coach after firing Brian Callahan six weeks into the 2025 season. Several coordinators have seen their stock rise, including Packers DC Jeff Hafley. One of ...