Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of ...

The data management platform (DMP) market is entering its next phase. If the first wave of traditional DMPs was built for the third-party-cookie-based internet (think Demdex, Lotame, Krux), the second ...

The strength of a DMP (data management platform) is in its core -- the technology that processes and organizes vast amounts of data on behalf of clients, and presents it in an easily manageable ...

For years, the advertising industry has used acronyms to discuss the technology and platforms agencies, media companies and advertisers use. DMP (data management platform), SSP (supply-side platform) ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

In a LinkedIn post, Timothy Whitfield, director, technical operations at GroupM, writes: "Having a DMP [data management platform] without any data in it is like having a warehouse without any stock.