Pharma marketers are still getting up to speed on the changing health data privacy landscape. Here’s how they can develop ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

It's not simple to get the highest-paying marketing jobs, but people who are disciplined and focused on their careers can do ...

Understanding what user-traffic data can teach you about better spending habits can mean the difference between strategic ...

As consumer preferences evolve, small businesses can use these tips in the new year to evolve with them.

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing ...

Modern marketing is in a funny place right now. Brands have more digital tools than ever, but attention is harder to earn. Audiences scroll fast, ad fatigue is ...

Campaign Middle East speaks to industry leaders about how sports marketing has evolved to a reflect of culture, community and ...

The most effective brands use clarity as a system, not just a tone of voice. Every message, interaction and call to action ...

In operations, AI can predict supply chain disruptions. The human supply chain leader needs to assess relationships, regulatory risks, and local context before deciding how to react. This teamwork is ...