Descriptive Research Strategies. The goal of descriptive research is to understand a specific set of variables in a group of individuals, but stops short of understanding the relationship between ...

This paper defines descriptive, structural, and experimental empirical work, provides examples, discusses their similarities and differences, and comments on their strengths and weaknesses. An ...

JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. Publisher Information Sara ...