Your competitive advantage comes from standing out. By investing in these four marketing trends, you’ll create a presence ...

Modern marketing is in a funny place right now. Brands have more digital tools than ever, but attention is harder to earn. Audiences scroll fast, ad fatigue is ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

Efforts to attract customers to e-cigarettes and heated tobacco products via websites and social media underscore need for ...

If marketers can’t outspend their competition, however, they can outsmart them by identifying holiday shoppers and messaging ...

Marketing tactics like free sandwich cards, frequent loyalty perks and catering discounts have made the brand the Bed Bath & ...

Audi India's marketing head, Gaurav Sinha, reveals the brand's pivot towards younger, aspirational buyers under 40, driven by ...

Several ecosystem initiatives are now helping small businesses adopt these practices. For example, platforms like UnitedSMEs ...

According to Fox, many know they need marketing but struggle to understand why they need it or how to use it effectively.

A24 is known for its innovative and sometimes unconventional marketing strategies. In this instance, the engagement announcement features the names Emma Harwood and Charlie Thompson, who are ...

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & ...