They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

Investing.com-- Meta Platforms (NASDAQ: META) stock climbed 2.8% in pre-market trading after the social media giant announced ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

For now, the ads will only appear on WhatsApp's Updates tab, where users can update their status and access channels or ...

Click Cancellation” rule prevails, businesses face the challenge of aligning with new standards while preserving customer ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, ...

CMOs must address 10 pressing issues, including AI integration, Google’s evolving SERPs, data privacy, and content differentiation ...

Lee Tilghman learned a lesson in communication when she was 'canceled' for raising prices. Now, she's advising businesses on how to respond.