More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Click Cancellation” rule prevails, businesses face the challenge of aligning with new standards while preserving customer ...