F1 has announced a long-term agreement for the iconic Monaco Grand Prix, until the end of the 2031 season. The race in the ...

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

Following a title sponsorship deal earlier this year, Ferrari will be bringing another significant sponsor on board from 2025 ...

Aston Martin has entered a long-term partnership with PUMA, the renowned sportswear manufacturer, which will begin in the ...

Italian Formula 1 giant Ferrari has signed a multi-year partnership with the globally renowned technology firm IBM. The deal, ...

“Thanks to the integration and software, we are able to push the boundaries, to create a new red line ... which is now racily recumbent. (Ferrari F1 driver Charles Leclerc approved of this ...

Sixteen years - that’s how long it has been since Ferrari was crowned Formula 1 constructors champions. The global icon’s ...

Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season.

Ferrari chair and CEO of Exor, which owns a leading stake in the luxury car manufacturer and by extension, the F1 team. “John wanted someone who would create a good team atmosphere. [Vasseur ...

This week the team builds their dream examples of Ferrari's new F80, the long-awaited LaFerrari successor with a twin-turbo ...

Notable athletes like seven-time F1 champion Lewis Hamilton, Mercedes driver George Russell, and Ferrari's Charles Leclerc have sported ... lifestyle, and fashion to create streetwear which reaches a ...