The $599 MacBook Neo is the company’s first true budget product. Why now?

The "CBS Sunday Morning" correspondent's latest book examines how, in its first half-century, the company founded by Steve ...

Apple’s 50th anniversary event honored its founders and history, with key figures reflecting on Apple’s enduring innovation.

The iPad Pro era is over.

David Pogue, author of "Apple: The First 50 Years," talks with Apple's co-founder Steve Wozniak, CEO Tim Cook, and others ...

But as it goes with online culture, the little guy has broken the internet, with people posting images, videos, renders, and ...

The First 50 Years, tech columnist David Pogue is hosting an Apple at 50: Five Decades of Thinking Different event at the Computer History Museum in Mountain View, California tonight. The event will ...

Apple CEO Tim Cook today shared a "50 Years of Thinking Different" letter, ahead of the company's 50th anniversary on April 1, 2026. The letter touches on the upcoming 50th anniversary and says that ...

David Pogue’s tour through the 50-year history of Apple lights on dozens of innovations along the way. Not all of them bore ...

Apple is celebrating its 50th anniversary this year, but its being vague about how it'll actually celebrate. The company did ...

Instead of predicting the future, Apple was forward-thinking from the outset and took the first steps toward global computing for everybody, co-founder Steve Wozniak has said as part of a series of ...

As Apple hits 50 years old, AppleInsider recounts the pivotal role of each of its CEOs, starting with the very first one, ...