Ghanem (2013) then sums up the Palestinian nationalism and illuminates how the Israeli military occupation has reinforced ...

As women's sports enters what feels like a sustained boom period -- the Golden State Valkyries just played their first WNBA next season, the NWSL is expanding, media rights deals are growing -- ...

I am not an economist. I have had exposure in economics. I am a bachelor of literature, major in journalism, magna cum laude, but my electives in college were economics, banking and marketing. I also ...

The most effective brands use clarity as a system, not just a tone of voice. Every message, interaction and call to action ...

If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Great marketers figure out how to make their customers' lives better, with the goal of attracting lots of profitable and happy customers. To measure how well marketing efforts help build a large and ...

It's the body of work you carry with you for at least 12 months. It defines everything you do on the job. And, if you do it right, it's your golden ticket to successful marketing. Of course, I'm ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry. From the growth of ...