The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment ...

Walmart Business is revolutionizing B2B shopping with AI, offering personalized experiences and streamlined operations for the future of retail.

Personalization is an important example of analytics AI that is already very much here in B2B e-commerce. B2B buyers expect to have a tailored experience—regardless of the channel they use.

AI automation is changing B2B marketing. Aviatrix's CMO explains how his team uses LLMs and focuses on creativity and empathy in their content.

Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster. The post Why AI-powered relevance is replacing ...

Credit: Web Summit Amidst the dynamic landscape of the Web Summit Qatar, Dr. Gang Lu engaged in a thought-provoking interview with Bill Deng, the Founder and CEO of XTransfer with the theme “AI at the ...

AudiencePlus positions itself as a leader in the future of B2B marketing by fusing data-driven insights with AI’s ability to automate and personalize engagement.

As we will see, AI comes to the rescue both in helping generate more sellable prospects, and in collecting sales productivity data. The Four Ways AI Helps in B2B Critical AI Use Case: Signal Stitching ...

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

Where once AI was a futuristic concept—something akin to Hal in “2001: A Space Odyssey”—it’s now part of our everyday personal and business lives.

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement and efficiency.