By testing various social ad creative treatments, prioritizing the role of creative, and choosing the right AI-assisted tools for ad creation, marketers can ensure effective social ads. See how.

From ad fatigue to rising customer expectations, today’s HVAC contractors face more than just seasonal demand swings.

In today’s competitive digital advertising world, data is everything. Facebook continues to be a primary driver of performance campaigns.

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal around live streaming services for all companies across the ecosystem.

If you have more than one Google Ads account, the free Google Ad Manager helps you centralize management, manage revenue and boost ROI.

The pugnacious Illinois governor, who is shielding Texas lawmakers avoiding a vote on partisan redistricting efforts at home, ...

Pouring money into ads can feel like the only way to grow, but it’s risky… Adopt the wrong strategy, and you’ll burn through your budget with very ...

Anime has long been celebrated as one of Japan’s most potent cultural exports. Yet across Southeast Asia, the form is no ...

"It's doing damage to my reputation," said Bishop Robert Barron, of the Roman Catholic Diocese of Winona-Rochester, about the ...

Running Facebook ads can be challenging, especially when you want higher returns on your ad spend. The good news is that ...

Grand Designs Live, sponsored by Smeg, returns to Birmingham’s NEC from 3 to 5 October, bringing the UK’s leading home and garden showcase to the Midlands. The refreshed format promises more ideas, ...