When developing a detailed annual plan, the biggest pitfall to avoid is not having a defined process. There are a lot of ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

My plan for personal and professional growth in 2026 includes focusing on smarter hydration and recovery, learning a new ...

This data is critical for shaping go-to-market (GTM) strategies, as it helps teams decide how to develop and position ...

Channel 4 has appointed former Deliveroo global brand director Lisa Nash as its new director of brand and content marketing.

PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

The Amazon Ads Partner Awards spotlight agencies and partners that drive advertiser success with Amazon Ads across both ...

As the final four teams vie for the NCAA men’s soccer College Cup in North Carolina this weekend, work continues on plans to ...